Hi there, my name is Ronald Guillen, I’m a Digital Analytics Architect from Lima, Peru.
I love technology and puzzles, that’s why I’m working on solving problems with data, as a modern Sherlock Holmes(Why the client clicked that button?). My background is on engineering and that can explain many things, like my problem to name variables(That’s a story for another day).
Another bits about me:
– I have two cats, Simone & Dante(Yes my cats have fancy names)
– My favorite season is winter(Summer is too mainstream)
– Favorite band? Sasha Almazova & Non Cadenza
– Food? Spaghetti with any sauce
I’m going to write about this magical world called digital analytics and all of those things that let us thinking why Facebook says 10000 and Google Analytics 100?, Why my funnel looks more like a rhombus than a funnel? And why on earth nobody is buying from us?
Welcome to the madness!
Some music for the journey…